PortMA — Experiential Marketing Benchmarks That Prove ROI

The Data Gap

Experiential budgets are surging. Measurement is not keeping up.

84% of B2B marketers are increasing event spend in 2026. Only 30% can measure whether it works. Every agency pitch deck needs ROI benchmarks. Every brand team needs proof the budget wasn't wasted. The data exists — we've been collecting it for 17 years. PortMA makes it accessible as vertical-specific, defensible research.

"We spent $400K on sampling activations last year. My CMO asked for ROI. I had nothing."

Common pain point from agency-side buyers — we hear this constantly

Report Catalog

11 reports. 3 verticals. Real benchmarks.

Each report targets a distinct market segment with 30K–50K+ interviews per report, conversion data, and ROI models you can put in a pitch deck today.

Sponsorship Venues

Fair & Festival Experiential Marketing Report

30K–50K+ consumer interviews Activation ROI benchmarks by format Interactive vs. passive presence comparison

Destination Venues Experiential Marketing Report

30K–50K+ consumer interviews Destination-specific conversion data Spend efficiency benchmarks

Intercept Venues Experiential Marketing Report

30K–50K+ consumer interviews Intercept format performance data Brand recall vs. trial conversion rates

CPG & Non-Alcoholic Beverages

CPG Food Experiential Marketing Report

30K–50K+ consumer interviews In-store vs. event sampling comparison Trial-to-purchase conversion benchmarks

Cookies, Snacks & Candies Experiential Marketing Report

30K–50K+ consumer interviews Impulse category activation data Staff-guided vs. self-serve performance

Non-Alcoholic Beverage Experiential Marketing Report

30K–50K+ consumer interviews Category-specific ROI benchmarks Consumer engagement scoring

Personal Care Experiential Marketing Report

30K–50K+ consumer interviews Multi-touchpoint vs. single-touch conversion Brand recall & purchase intent benchmarks

Alcoholic Beverages

Bourbon & Whiskey Experiential Marketing Report

30K–50K+ consumer interviews Tasting-guided vs. self-pour format data Premium spirits ROI benchmarks

Rum Experiential Marketing Report

30K–50K+ consumer interviews Event-driven trial conversion rates Staff performance benchmarks

Vodka Experiential Marketing Report

30K–50K+ consumer interviews Competitive category benchmarking Purchase intent modeling

Liqueur Experiential Marketing Report

30K–50K+ consumer interviews Niche spirits activation data Cross-category comparison benchmarks

Methodology

Primary research. Not recycled secondary data.

Every benchmark comes from real campaigns with real consumers, measured onsite by PortMA researchers.

Primary campaign data

Every benchmark is derived from live experiential campaigns — onsite consumer interviews, not surveys sent later. Real behavior, not recalled behavior.

Vertical-specific, not generic

Bourbon sampling behaves differently than CPG food. Festival sponsorship behaves differently than intercept venues. Each report speaks the language of its vertical.

Pitch-deck ready

Standard tier includes full analysis + presentation slides. Premium adds advanced cross-tab data. Raw Data add-on delivers the underlying dataset for your own modeling.

Two audiences. One data gap.

Whether you're building the campaign or approving the budget, you need the same proof.

Agency-Side Buyers

Directors of Strategy at experiential agencies
Insights leads at advertising agencies
Account teams pitching experiential programs
Use benchmarks to win pitches and prove methodology
Show clients their campaign vs. industry standard

Brand-Side Marketers

Brand managers evaluating experiential spend
Marketing VPs building business cases for events
CMOs who need ROI proof for the board
Justify and optimize experiential budgets
Compare your performance against category peers

Free Sample Data

See the data before you buy.

Every report has free sample data available. Share your name, email, and which report you're interested in — we'll send you sample findings so you can evaluate quality before purchasing.

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The benchmarks agencies & brands use to prove experiential ROI